FUSE Marketing defines Canadian moments with True Patriot Love Foundation campaign

True Patriot Love Foundation campaign

–Agency launches pro bono campaign as call to artists in support of Canadian military–

Toronto, ON. True Patriot Love Foundation — a non-profit organization founded by corporate and community leaders, dedicated to raising funds for programs for members of the Canadian military and their families — recently named FUSE Marketing Group Inc. its marketing agency of record. FUSE, a Toronto-based, privately held brand activation agency that offers a full range of marketing, direct, promotion, experiential and interactive services, is proud to unveil its new pro bono campaign in support of the inaugural fundraising Tribute Dinner to be held in Toronto on November 10, 2009. The event benefits the Military Families Fund established by General (Ret’d) Rick Hillier, which provides assistance to military families.

Entitled the Artists for Families program, True Patriot Love is seeking 100 Canadian artists to transform military helmets resembling those worn in combat, into works of art. The helmets, designed and donated by the artists, will be part of a silent auction at the Tribute Dinner. A symbol of protection and Canadians’ hope to keep soldiers safe, the helmets are a timeless and important tribute to the unparalleled sacrifices of our military and their families, and will represent an expression of Canadian artists’ vision of celebration. Any artist interested in contributing by painting a helmet can contact Stacey Mores (stacey.mores@fusemg.com) for more information.

FUSE was responsible for developing the creative platform and the execution of a bilingual campaign called Defining Moments, consisting of logo design, print fundraising materials and advertising including print, online and broadcast elements.

“We were asked to be a part of this extraordinary project because of our not-for-profit experience and more importantly, our personal affinity toward the important cause,” explains Garo Keresteci, president, FUSE Marketing Group Inc. and member of the True Patriot Love Committee. “With our creative platform of Defining Moments we hope to unite Canada, its people and its artistic talent to support and honour the military families of those that serve our great country,” he adds.

“We are confident in FUSE’s ability to communicate the goal for our first-ever fundraising project in a wholly unique and compelling manner,” says Shaun Francis, True Patriot Love Chair. “Canada has had many defining moments in history and our future is being written by the proud men and women of our military. This is a once in a lifetime opportunity to play a vital role in our next defining moment on the world stage. We want Canadians to answer the call,” Francis adds.

About True Patriot Love
True Patriot Love is an organization founded by corporate and community leaders dedicated to raising funds for programs to improve the well-being and morale of members of the Canadian military and their families, and to celebrate their selfless service. We strive to help meet the needs of Canadian heroes serving at home and abroad, as well as the needs of the families who support them. For more information on True Patriot Love, visit www.truepatriotlovefoundation.com.

About FUSE Marketing Group
FUSE Marketing Group is a creative brand activation agency known for consistently delivering ideas and results that surprise and excite. The firm is proud to be a valued partner to over a dozen leading Canadian clients. Working in a climate of true collaboration and creativity, these partnerships drive sales, build brands and grow businesses. To learn more about FUSE Marketing Group, visit www.fusemg.com.

- 30 -
For additional information or to arrange an interview with a FUSE Marketing Group spokesperson, please contact Susan Willemsen or Danika Lochhead at The Siren Group Inc. Tel: (416) 926-8087. Fax : (416) 926-9712. E-mail: info@thesirengroup.com or www.thesirengroup.com.
__________________________________________